Cleartrip Enhances ‘Multi-city’ Search
Cleartrip has recently upgraded its ‘Multi-city‘ feature to solve for the traveller challenge of booking a complex multi-city itinerary. The leading online travel and leisure aggregator has made several enhancements in the product logic which will now help its users get highly optimized results in terms of flight options and better pricing. This enhancement is particularly useful for business travellers, and travellers planning to visit multiple cities on a single itinerary and makes the planning significantly faster while reducing the cost of the trip.
For a multi-city search, many online travel aggregators fetch results for the sectors by accessing a global distribution system, hence limiting the results to only those fights listed there. Cleartrip has invested in adding a large number of airlines on its platform including Low-Cost Airlines, and, Cleartrip users will be provided with a significantly better and more comprehensive search result with a wider set of flight combinations that are better priced. With the enhanced logic on the back-end, search for each leg of the multi-city is run in parallel and the results are then stitched using a proprietary multi-factor logic to deliver the superior flight result.
Speaking on the latest upgrade, Balu Ramachandran, Head – Air & Distribution, Cleartrip, said, “With this enhancement, we have focused on solving for the most pressing problems of a multi-city traveller – availability and pricing. Across the industry, travellers find flight fares on multi-city trips to be typically higher than one-way flights to the same destination. With an unparalleled comprehensiveness of our flight content, we have drastically enhanced the end-user experience making Cleartrip one of the most competitive options to book a multi-city itinerary. Since launch, we have seen an organic increase in multi-city searches by 40%.”
As the first OTA to have launched multi-city bookings in 2016, Cleartrip’s recently enhanced multi-city is aligned with Cleartrip’s vision to leverage cutting-edge technology to provide best-in-class travel solutions. The enhancement significantly enhances the end-user search, discovery and booking experience, and helps realise greater value on multi-city bookings made through the Cleartrip platform. Cleartrip also introduced Shortlists for its users recently to make international flight search simpler.
Launched in July 2006, Cleartrip is a leading online travel company in India and MENA (Middle East and North Africa). Based on a straight-forward premise of ‘making travel simple‘ for its customers, Cleartrip achieves this with a clean and clutter-free website that is fast to load, quick in providing relevant information, simple to navigate and offering an easy booking process. Combining intuitive products with a customer-centric approach and the widest selection of flights and hotels, Cleartrip brings a highly differentiated value proposition to market, offering convenience, choice, competitive prices and exclusive content.
Besides numerous other accolades, Cleartrip Mobile was listed in Apple’s App Store ‘Best of 2014‘ list and has also been featured as the ‘Editor’s Pick‘. In 2017 Cleartrip received the global CX Visionary award at the 12th annual Genesys Customer Innovation Awards. Cleartrip introduced Alexa skills for its platform in March 2016, becoming one of the first online travel platforms to integrate with Amazon Alexa.