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Amazon India Partners With Crowdfunding Platform Ketto To Support Online Sellers

Amazon India and Ketto launch a programme to support online sellers

Online sellers can raise small ticket funds beginning from INR 50K at a subsidized fee

Under this initiative, Ketto will be shortlisting and finalising applications

Image Credit: Amazon India Twitter Handle

Amazon India has joined hands with Mumbai-based crowdfunding company Ketto to help its sellers raise funding for business expansion, product development and even for medical assistance.

As a part of the programme named Amazon Wings to empower the sellers in India, the company will allow its sellers to use Ketto’s platform and raise small ticket funds beginning from INR 50K at a subsidized fee for initiating fundraisers.

“India has a huge and thriving base of SMEs in the country but availability of funds is one of the major barriers for their business growth and innovation. With the launch of “Amazon Wings” program, we are delighted to partner with Ketto to find a way to enable sellers to raise funds and foster innovation and new product development,” said Gopal Pillai, vice president, seller services, Amazon India.

Under this initiative, Amazon will solicit interest from sellers to apply to Ketto for participation in the program. The applications will then be shortlisted by Ketto on the basis of the seller story, the purpose of the fundraiser and the goal amount. Once shortlisted, a team of experts from Ketto will guide the sellers from the ideation stage to the final launch of the campaign. Following the launch, the shortlisted sellers will be able to promote it in their social circle.


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